We found out yesterday via a press release by Electronic Arts Inc that Katy Perry has signed a deal to collaborate with The Sims Studio to develop special Katy Perry themed games, kicking off with a special Collector’s Edition launching in March. So, Katy is going to be a Sim person…
I’m not the biggest Katy Perry fan out there, I like her, but I don’t lurrrve her, and I have to admit I am not the biggest Sim fan either, but yet both of them together, and I’m hooked… I have to know why???
The press release explains all the details about the new venture and why the games studio chose to work with Katy. Apparently they think that “no performer could better represent the humor and fun of The Sims brand.” She has already worked with the studio in the past recording her song, ‘Hot and Cold’ to feature in their Sim2 series.
So as I understand the new edition, you can play out characters this time that are musicians, stars, magicians and DJs, which is why they have a Katy person. The Katy Perry Collector’s Edition is officially launched in March but you can pre-order… guess they are expecting a big response for the new game series?
There will be Katy accessories, Katy clothing, Katy hairstyles, furniture and props in the Sims games that will aim to embody Katy’s performances, music videos and life. It is a little bit scary to me, but I suppose people have themselves made into Barbie dolls and the like all the time. I would just find it very surreal to see myself in animation.
Katy will also be featured in their TV advertising campaigns and all their marketing paraphernalia obviously. So clearly this is a big money win and extra PR for Katy. I guess she kind of has a cartoon caricature vibe to her… but will it be good or terribly bad for her career?
[source ] [source]
I’m not the biggest Katy Perry fan out there, I like her, but I don’t lurrrve her, and I have to admit I am not the biggest Sim fan either, but yet both of them together, and I’m hooked… I have to know why???
The press release explains all the details about the new venture and why the games studio chose to work with Katy. Apparently they think that “no performer could better represent the humor and fun of The Sims brand.” She has already worked with the studio in the past recording her song, ‘Hot and Cold’ to feature in their Sim2 series.
“Today marks the start of the most integrated and exciting collaboration with any artist in the history of The Sims,” said Steve Schnur, Worldwide Executive of Music for EA. “Katy Perry has been a fan of The Sims for several years, and her Simlish recording of her hit ‘Hot and Cold’ featured in The Sims™2 series quickly became the most popular Simlish music video to date. We couldn’t be more excited to work with Katy and bring her distinctive talents, style and personality to the franchise’s global fan base.
“I love how you’re able to play out different stories through your Sims characters – giving them different careers and watching them succeed,” said Perry. “It’s cool to see the Sims’ stage performances in The Sims 3 Showtime decked out just like my California Dreams Tour – even my cotton candy video screens are in there! I always like to think of myself as a cartoon, and now I’m a Sim!”
In The Sims 3 Showtime, the latest expansion pack to the critically-acclaimed The Sims 3, players can venture into a new world and play out a rags-to-riches story with their Sims as they become superstar singers, acrobats and magicians, or even moonlight as a DJ. Players can watch their Sims rise to fame – or go down in flames – as they perform on stage in front of cheering crowds in all new venues. On the way to the top, players will have more tools to tell their Sims’ stories the way they want to including the ability to customize stages, create Sims with all-new clothing options, traits, skills and lifetime wishes and interact with objects like the new pool table, karaoke machine and mechanical bull.
So as I understand the new edition, you can play out characters this time that are musicians, stars, magicians and DJs, which is why they have a Katy person. The Katy Perry Collector’s Edition is officially launched in March but you can pre-order… guess they are expecting a big response for the new game series?
There will be Katy accessories, Katy clothing, Katy hairstyles, furniture and props in the Sims games that will aim to embody Katy’s performances, music videos and life. It is a little bit scary to me, but I suppose people have themselves made into Barbie dolls and the like all the time. I would just find it very surreal to see myself in animation.
Katy will also be featured in their TV advertising campaigns and all their marketing paraphernalia obviously. So clearly this is a big money win and extra PR for Katy. I guess she kind of has a cartoon caricature vibe to her… but will it be good or terribly bad for her career?
[source ] [source]
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